A Crucial Waiting Period
Today is a notable day for a number of disjointed reasons. Fifty years ago today, Ohio National Guardsmen killed four Kent State students who were protesting the Vietnam War. For those more future-minded, it's Star Wars Day ("May the fourth be with you!"). However, I'd be willing to bet that one of today's usual yearly traditions has been especially hard-hit, because Corona beer sales are likely not spiking right now as they normally do (in preparation for Cinco de Mayo). It's a bad time for your brand to be "corona," in other words, in this time of the virus. But for most of us, it is a time of waiting. This waiting period will become notable eventually, because whatever happens next -- over the course of the next month, roughly -- may actually determine the outcome of the November election.